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Online Marketing Tools - Overview

The Online Marketing Tools are a suite of marketing features available at WHC. They are designed to help businesses improve their online visibility, manage their reputation, and promote their services across search engines, online directories, social media platforms, and advertising networks.

The Marketing Suite is accessible directly from your WHC account, with each tool linked to a specific domain.

How the Online Marketing Tools work at WHC

The online marketing tools are integrated into the WHC Client Area under Apps.

  • Each tool is available as an individual module

  • Modules are linked to a domain name

  • Modules can be activated, launched, and managed from your WHC account

  • When launched, the tool opens in a new browser tab using secure single sign-on (SSO)

The underlying platform handles onboarding and feature configuration once a tool is launched.

Available Online Marketing Tools

The Marketing Suite includes the following tools:

Radar (Brand Monitoring)Monitors your brand’s online presence, keyword rankings, and competitor activity. Radar provides alerts and regular reports to help track visibility and engagement.

Radar is automatically included when you activate any other online marketing tool.

Web PresenceHelps manage and synchronize your business information across online directories, search engines, and maps to improve local visibility.

SEOAn AI optimization assistant designed to improve long-term search engine visibility through keyword research, content optimization, and guided tasks.

SocialAn AI-powered social media planner that helps you create, schedule, and analyze social media posts from a single dashboard.

Google Ads (SEA)Simplifies the creation and management of Google Ads campaigns to help drive traffic and generate leads more quickly.

Web ReputationTracks customer reviews across supported platforms and allows you to respond efficiently, including the use of AI-assisted replies.

Tool availability

  • Each online marketing tool is activated individually

  • Multiple tools can be active for the same domain

  • Radar is automatically included when another tool is active

  • Additional tools can be added at any time

Using the Online Marketing Tools

For detailed instructions on how to use each tool, refer to the official help documentation::

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